accessibility statement

we treat the web content accessibility guidelines, version 2.2, level AA, as a floor rather than a finish line. it is the standard we build against and the minimum we expect of ourselves, not a badge we hang up once and forget.

access is part of the craft for us, the same as the cut of a garment or the weight of the cotton. a thing is not finished here until it works for the person using a keyboard, a screen reader, or a magnifier, as well as it works for everyone else.

we build the site from semantic, structured html, so the meaning of a page is carried in the markup and not only in how it looks. headings, landmarks, lists, and labels are there for assistive technology to read.

every part of the store can be operated by keyboard alone, with a clear and visible focus indicator so you always know where you are. interactive controls are labelled, images that carry meaning have alternative text, and we hold colour contrast to the level required for readability.

the site carries movement by design, because the brand lives partly in how it moves. none of it is essential to understanding a page or completing a purchase.

if your device or browser asks for reduced motion, we honour that request: animation is stilled or removed and you are shown the resolved, settled state instead. nothing important is hidden behind a movement you have asked us not to play.

we would rather be honest than boastful. some of our richer moments — certain three-dimensional and shader-driven scenes, and a few intricate animations — are enhancements that degrade gracefully to a simpler, fully usable experience rather than meeting every fine point of the standard themselves.

parts of the journey that run on third parties, including search, payment, and the checkout surface, are still being audited against the same bar we hold for our own pages. where we depend on others, we are working with them and testing as we go.

this is a living statement. as the house grows it will, in places, run ahead of this page; we update it as we close gaps and find new ones.

if anything on the site gets in your way, or an assistive technology does not work as it should, please write to our customer-care team at the customer-care email. tell us the page, what you were trying to do, and the browser or device and assistive technology you were using, if you can — it helps us find the fault quickly.

we read every message and aim to respond promptly. if we cannot fix something at once, we will tell you honestly where it sits and what we are doing about it.

we do not see this as a box to tick. the people who use the house teach us where it falls short, and that is genuinely how it gets better.

whether it is a barrier, a rough edge, or simply an idea for making something easier to use, we would like to hear it. write to us at the customer-care email — you are part of how we build this.